SMART EUROPE.
CANDIDATE EXPERIENCE
INSIGHTS FLOW INTO EXCELLENT
HIRING PRACTICES.

THE MISSION

At smart Europe GmbH - the fast-scaling digital arm of smart automobiles in the EU - the timely launch of a new Hiring Process is key to a successful market entrance. Our mission was to help them design and implement a brand new Hiring Process based on real candidate data linked directly to the company’s growth strategy and culture.

THE OUTCOME

We designed from scratch: building in unique candidate experience insights, tailored best
practices and a bullet-proof formula to scale the Hiring Process sustainably in smart Europe’s cross-functional organization. The new process enables smart Europe GmbH to improve talent attraction and hiring quality across Europe.

SCOPE OF PROJECT

Credits Ann-Katrin Eisele, Dirk Adelmann, Martin Günther

USER RESEARCH / PROCESS IMPACT ANALYSIS / X-FUNCTIONAL DESIGN WORKSHOP / HIRING PROCESS PLAYBOOK / TAILORED SELECTION METHODOLOGY / METRICS & QA SETUP / TRAINING & COACHING

THE ACTION

Understanding first our client’s strategic roadmap was the only way to ensure we would craft the tailored solution smart Europe was looking for. Internal analysis of their existing hiring process and strategic interviews of relevant stakeholders provided an in-depth perspective on the project scope.

Then, we added real-time candidate research and a unique user profiling to create a Hiring Process prototype by means of a rapid co-creation approach. Weekly iterations allowed smart Europe to sign off on the initial prototype within a few weeks. The entire design process was 100% feedback-driven: The Hiring Process emerged from continuous engagement with internal and external users. We were happy to deliver live Training and a completely customized Hiring Playbook, ready to use.

"I FEEL EXTREMELY GLAD THAT SMART EUROPE TAKES TIME TO UNDERSTAND A CANDIDATE'S EXPERIENCE!"

John, Candidate - smart Europe

THE RESULT

Real attention to candidate challenges throughout their Hiring Process is one of smart Europe’s cultural features that was evident early on in the project. Our team surveys, co-creation approach, and training amplified this cultural trait creating a powerful positive perception of smart Europe’s brand.

"IN THE INTERVIEW I WAS MORE RELAXED BECAUSE I HAD ENOUGH INFORMATION TO MAKE MY CASE. I WAS SURE I WANTED THE JOB AND I WAS SURE I WANTED TO WORK FOR THIS COMPANY. ULTIMATELY, THE COMPLETE AND VALUABLE INSIGHTS WERE VERY IMPORTANT FOR ME AS A CANDIDATE, AND IN MY SITUATION THIS WAS THE DIFFERENTIATOR."

Ana Maria, New Hire - smart Europe

smart Europe’s HR following our engagement were then able to quickly implement a measurable, ATS-neutral and self-improving Hiring Process, increasing talent acquisition quality and now leveraging the committed, coordinated (!), and hands-on involvement of smart Europe’s hiring teams throughout the process.

"FOR US IT IS OF GREAT IMPORTANCE TO HAVE A TRANSPARENT RECRUITING PROCESS THAT REFLECTS OUR CULTURE OF PERFORMANCE AND FUN THROUGH AND THROUGH. FLOWFORGOOD HAS MANAGED - TO OUR UTMOST SATISFACTION - TO BUILD SUCH A RECRUITING PROCESS INCORPORATING THOSE ASPECTS THAT NOW INSPIRES THE RIGHT TALENT FOR OUR COMPANY. ALESSANDRO AND MARCO ARE EXPERIENCED HR PRACTITIONERS WHO FOCUS ON EFFECTIVE PROCESSES AND CONSTANTLY INSPIRE WITH NEW IDEAS. IT'S A PLEASURE WORKING WITH THEM."

Ann-Katrin Eisele,

smart Europe, Human Resources Business Partner

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